Coronavirus Insights: US Survey Update—Shoppers’ Post-Lockdown Expectations Sound Alarm Bells for Retail (Full Report)

What's Inside

Coresight Research’s April 22 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we discuss consumer expectations for behavior after the end of lockdowns and spending after the crisis eases, including with some questions newly added to our survey this week:

• Whether respondents expect to avoid public areas or travel once lockdowns end—and which types of places or travel they will avoid.
• How long consumers expect to retain avoidance behaviors for.
• When respondents expect their spending levels to return to normal.
• Respondents’ expectations for spending on holiday 2020—whether the economic impact of coronavirus will affect holiday season spending.
• Whether respondents expect to retain behaviors from the coronavirus outbreak period—and if so, which behaviors.
• How long consumers expect the impacts of the COVID-19 crisis to last in the US.

We also provide trended data for a number of our regular weekly questions on spending and shopping:

• Whether respondents are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
• Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories.
• We also asked respondents about their concerns surrounding job and income prospects.

The findings provide an update to our previous reports, which were based on surveys undertaken on April 15, April 8, April 1, March 25 and March 17–18. We provide week-over-week comparisons for most metrics.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.