Deep DiveCoronavirus Insights: A Look Back To Look Ahead—The Great Recession of 2007–2009 and Today Coresight Research March 31, 2020 Reasons to ReadThis report looks back at the Great Recession of 2007–2009, to apply learnings from the sales performance of the US retail industry to the current coronavirus situation. We offer insights into US shopping behavior today and consider consumer confidence during the 2007–2009 recession. We discuss the impact of the Great Recession on US retail sales and its implications for how the retail industry will fare the coronavirus pandemic. We break down our analysis according to the following sectors: Department stores—including JCPenney, Kohl’s and Macy’s Clothing and accessories—including American Eagle Outfitters and Gap Inc Mass merchandising—including Costco, Target and Walmart Home furnishing and appliances—including Best Buy and Home Depot Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified CommerceConsumer Sentiment Declines as Tariffs Loom: Weekly US Consumer Sentiment, Week 28, 2025—InfographicFlipkart Big Billion Days 2025: Wrap-Up—Sales-Tax Reforms, Quick Commerce and “Trust Shield” Shape GrowthBlack Friday 2025: Key Insights from US Stores—Solid Shopper Demand, Some True Doorbusters and Greater Omnichannel Integration
