Reasons to Read

The expanding metaverse is a key retail trend that Coresight Research is watching; it is still in its infancy and will likely continue to see rapid evolution over the next few years.

In this report, we outline strategic entry points for beauty brands to navigate a new and promising virtual reality. We cover reality technologies (AR/VR), virtual idols, NFTs (non-fungible tokens), digital twins and more.

This free report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community.

Data in this report are:

• Value of retail sales in the metaverse and virtual stores, 2022–2030E
• Average age of metaverse game players vs. total game players

Companies mentioned in this report include: Cult&Rain, Kiehl’s, NYX Professional Makeup, Olaplex

Other relevant research:

• Playbook: Beauty in the Metaverse—Four Strategies for Success in the Virtual World
• Beauty and Fragrance as an Entry Point to Luxury, in partnership with CEW
• Fragrance Premiumization, in partnership with CEW
• All coverage of beauty brands and retailers
• All Coresight Research coverage of the metaverse