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• Amazon has been increasing its share of the CPG (consumer packaged goods) market in recent years, and the global pandemic has served to accelerate the e-commerce giant’s presence in the space.
• Amazon’s share of online shoppers has seen a year-over-year decline of around nine percentage points, although this was as a share of an online shopper base that increased.

Click the image below for more on Amazon’s success in the US CPG market, including its focus on grocery and private labels.