Free Data GraphicCoresight Bites: Reviewing Amazon’s Share of US Online CPG Sales Coresight Research September 6, 2021 Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here. Amazon has been increasing its share of the CPG (consumer packaged goods) market in recent years, and the global pandemic has served to accelerate the e-commerce giant’s presence in the space. Amazon’s share of online shoppers has seen a year-over-year decline of around nine percentage points, although this was as a share of an online shopper base that increased. Click the image below for more on Amazon’s success in the US CPG market, including its focus on grocery and private labels. This document was generated for Other research you may be interested in: February 2026 US Retail Sales: Weaker Core Performance and Divergent Sector TrendsBeauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey InsightsAnalyst Corner: US Grocery Real Estate—The Great Divide in 2025, with Sujeet NaikDeeper on DeepSeek and Its Potential to Radically Level the AI Playing Field