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Consumers’ Channel Preferences Gradually Shift: China Consumer Survey Insights

What's Inside

The Coresight Research China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our survey conducted on December 25, 2023.

Previously weekly, from 2024, the China Consumer Survey Insights series will be published monthly. Our next report in the series, bringing together insights from our January surveys, will publish in mid-February.

Data in this research report are:

  • What products consumers have bought in-store and online in the last two weeks
  • Activities that consumers have done in the past two weeks
  • Avoidance of public places, by type of public place—latest data and one-and four-week PPT changes
  • Expectations for economic conditions and personal finances in the next 12 months

Other relevant research:

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