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Consumer Tech Briefing: Social Media Firms Gear Up To Acquire New Users amid a Potential TikTok Ban

Coresight Research

What's Inside

Our Consumer Tech Briefing series discusses recent developments in the world of technology.

This month, we look at the opportunity for social video platforms amid US concerns around TikTok’s data security. We discuss developments in the short-video space by three major players:

  • Facebook’s launch of Instagram Reels
  • Snapchat’s upcoming music-powered feature
  • Triller’s expanding reach and music-licensing partnerships

Read more about technological innovations in our previous Consumer Tech Briefing report, which looks at the global market for wearable tech.


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