Consumer Confidence During the Holiday Season—Analyzing Changes by Demographic: US Consumer Survey Insights Extra

What's Inside

The Coresight Research monthly US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. In this report, we explore how consumer confidence has shifted over the holiday season so far.

We also include results from our weekly survey questions through November 27, 2023, aggregated in four-week increments over the past seven months, increasing the sample size of each period and reducing the margin of error.

Data in this research report are our proprietary survey data on:

• Consumers’ expectations for the US economy over the next 12 months, broken down by income and age group
• Consumers’ expectations for their own financial situation over the next 12 months, broken down by income and age group
• Percentage-point (PPT) changes in consumers’ expectations between early October and late November
• Aggregated monthly data on activities, avoidance, online and in-store shopping, and food and nonfood retailers consumers shopped with, May–November 2023

Companies mentioned in this report include: Aldi, Amazon, Albertsons, Ahold Delhaize, Costco, Dollar General, Dollar Tree/Family Dollar, Kroger, Target, Walmart

Other relevant research:

• Read the full series of US Consumer Survey Insights reports
• The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys
• Holiday 2023: US Retail Outlook Summary Update
• All Coresight Research coverage of US holiday retail
• The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season.