Combating Inflation—Low-Income and Younger Shoppers Trade Down and Buy Less: US Consumer Survey Insights Extra

What's Inside

The Coresight Research monthly US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

This month, we explore US consumers’ perceptions of price rises and strategies to combat inflation when shopping both grocery and nongrocery categories. We dive into trading down and other trends by age, income and more.

We also include results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past seven months.

Data in this research report are our proprietary survey findings on:

• US consumers’ observations of recent price changes in retail—overall and by geography
• Rates at which consumers are adopting different inflation-combating strategies when shopping for grocery and nongrocery products
• In-depth look at trends in trading down and buying less—breakdown of inflation responses by income, age and gender

Other relevant research:

• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra reports.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.