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Color Cosmetics Take a Backseat to Skincare, and Other Top Takeaways from Day One at Cosmoprof North America, Las Vegas Conference

Executive Summary

The Coresight Research team is in Las Vegas attending and presenting at Cosmoprof North America 2018 held from July 28 to 31. Coresight Research Founder and CEO, Deborah Weinswig is presenting on the panel, “Rise of Pop-ups, the Pop-Up Push.” Cosmoprof is the leading business-to-business (B2B) beauty trade show in North America, drawing over 33,000 attendees and 1,015 exhibitors from 39 countries.

Here are our key takeaways.

  • Functional skincare is the main focus at Cosmoprof 2018; there has been very little buzz about traditional color cosmetic products at the show.
  • The clean and “free-from” beauty category is trending upward across skincare and haircare products.
  • An anti-Amazon sentiment among brands seemed to pervade at the conference due to the presence of counterfeits and the lack of brand protection.
  • Rainbow colors and hues have gone mainstream for hair.
  • Haircare company Living Proof created the campaign, “No preconceived notions,” celebrating individuality, freedom of expression and uniqueness.

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