Flash ReportChina Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media Coresight Research July 25, 2018 Executive Summary Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company. Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising. Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Consumer Sentiment Peaks Ahead of Singles’ Day—Then Stabilizes: China Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 40: Toys“R”Us Continues To ExpandRolling Metric Picks Up After Last Week’s Dip: Weekly US Consumer Sentiment, Week 29, 2025—InfographicSeasonal Shopping, 2Q25—Expectations for Easter, Memorial Day, Mother’s Day, Father’s Day; Plus, Holiday 2025 Plans: US Consumer Survey Insights Extra
