Flash Report 3 minutesRegister for Free Access

China Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media

Executive Summary

  • Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company.
  • Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising.
  • Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms.

Please Login to read the full report. Not a member? Register for a free user account.