Flash Report 3 minutesRegister for Free AccessChina Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media Coresight Research July 25, 2018 Executive Summary Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company. Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising. Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Beauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey InsightsSycamore Partners To Acquire Walgreens Boots Alliance—Exploring the Reasons for and Implications of the $23.7 Billion DealFinancial Confidence Falls to New Low Following US Tariff Imposition: China Consumer Survey InsightsPutting the “AI” in “Airlines”: Insights from CES 2025
