China Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media

Executive Summary

• Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company.
• Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising.
• Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms.