Reasons to Read

On May 13, 2021, Deborah Weinswig, CEO and Founder of Coresight Research, presented the Livestreaming Playbook for Beauty at the Cosmetic Executive Women (CEW)’s State of the Industry: Retail Acceleration to Transformation event, which was held digitally this year.

In this free report, we present key insights from Weinswig’s presentation, covering an overview of livestreaming e-commerce in China and the US and selected recommendations for US beauty brands and retailers to excel in this innovative sales channel.

This report is available for free and can be accessed by registering for a free account.

Coresight Research has identified livestreaming e-commerce as one of the key retail trends to watch in 2021. To learn more about best practices in US livestreaming e-commerce across the retail industry, read Coresight Research’s separate Playbook report.