What's Inside

We discuss how various retailers in the furniture sector are leveraging augmented and virtual reality technologies to offer enhanced shopping experiences to their customers and boost both top- and bottom-line growth.

We present insights into retailers’ investments across both brick-and-mortar and digital commerce across a number of key topics:

• The impact of AR and VR services on the in-store experience for consumers, including examples by IKEA and Macy’s
• The introduction of AR and VR into the online shopping journey, led by Amazon and Pottery Barn
• The challenges involved in leveraging reality technologies
• The impact of reality technologies on sales conversion and returns rates in the furniture sector