Company Earnings Update 3 minutesRegister for Free Access

Burberry (LSE: BRBY) 3Q19 Update: Limited Edition Products Drive Excitement and Sales

Executive Summary

  • Burberry reported a 1.1% retail revenue decline for 3Q19. Comps rose 1%, driven by mid-single digit comps in mainland China and Korea. The company closed a net two stores, eliminating 1% of its retail space.
  • As Burberry executes its multi-year transformation and repositioning strategy, it is making traction with limited edition Riccardo Tisci products sold predominately via social media.
  • B Series, monthly drops of Riccardo Tisci products, underpin improvements on social media. Burberry’s reach (or number of followers) on WeChat expanded 50%. 

Please Login to read the full report. Not a member? Register for a free user account.