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Event Coverage 7 minutes

Brands Think Alibaba Offers More Protection Against Counterfeiting than Amazon and Other Top Takeaways from Cosmoprof North America

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Coresight Research

Key Points

This week, the Coresight Research team attended Cosmoprof North America 2018 in Las Vegas, where our CEO and Founder, Deborah Weinswig, presented during a panel session called “Rise of Pop-Ups (Pop-Up Push).” Cosmoprof is the leading B2B beauty trade show in North America, drawing over 33,000 attendees and 1,015 exhibitors from 39 countries. Here are our key takeaways from the second day of the event:

  • Cosmoprof created a live subscription box experience called “Boutique.” For a $10 donation to charity, participants could choose up to seven deluxe beauty products to fill a Boutique box.
  • Amazon continued to be a focus of discussion on day two of Cosmoprof. Some brand executives were comparing Amazon with e-commerce giant Alibaba, suggesting that Alibaba is offering more brand protection against counterfeiting on its platforms than Amazon does.
  • Approximately $22 billion is spent on pop-up retail experiences globally each year, according to market research firm PSFK.
  • Gen Z beauty consumers want to shop in a free-form, open environment, without the help of a beauty advisor.
  • Beauty brands are giving back. Cirem, a luxury skincare maker, is donating 10% of net sales to women in shelters and launched a “Share Your Beautiful Tour” in May 2018.

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