Insight Reports 12 minutes PremiumBrand Mashups in Luxury: Gucci Fast Becoming the Chief of Collaborations Swarooprani Muralidhar Author By Coresight Research February 1, 2022 What's InsideThrough 2020 and 2021, we saw numerous luxury brands enter partnerships to capture the attention of consumers through unique products, creative marketing and limited-time merchandise. With the ongoing hype around the metaverse, several luxury brands are collaborating with unlikely partners to participate in the trend. We discuss the key benefits of collaboration and examine recent major luxury brand mashups, such as between Gucci and Disney (Mickey Mouse); Gucci and The North Face; and Dior and NIKE. Read our separate report on brand mashups in fashion. Click here to read more Coresight Research coverage of luxury brands and retailers. Contents (Click to navigate) Introduction What’s the Story? Why It Matters Brand Mashups in Luxury: Coresight Research Analysis Three Benefits of Collaboration In-House Collaborations Multibrand Collaborations: Balenciaga, Gap and Yeezy Luxury Collaborations in the Metaverse What We Think February 1, 2022 Premium This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: