Insight Report 12 minutes PremiumBrand Mashups in Luxury: Gucci Fast Becoming the Chief of Collaborations Coresight Research February 1, 2022 What's InsideThrough 2020 and 2021, we saw numerous luxury brands enter partnerships to capture the attention of consumers through unique products, creative marketing and limited-time merchandise. With the ongoing hype around the metaverse, several luxury brands are collaborating with unlikely partners to participate in the trend. We discuss the key benefits of collaboration and examine recent major luxury brand mashups, such as between Gucci and Disney (Mickey Mouse); Gucci and The North Face; and Dior and NIKE. Read our separate report on brand mashups in fashion. Click here to read more Coresight Research coverage of luxury brands and retailers. Contents (Click to navigate) Introduction What’s the Story? Why It Matters Brand Mashups in Luxury: Coresight Research Analysis Three Benefits of Collaboration In-House Collaborations Multibrand Collaborations: Balenciaga, Gap and Yeezy Luxury Collaborations in the Metaverse What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Food Insecurity in the US: Five Key TrendsConsumers Continue To Notice and Adapt to Inflation: US Consumer Tracker 2023, Week 31US Store Tracker Extra, November 2023: Closing Time for 78 Million Square Feet of Retail SpaceInnovator Profile: Leav—Simplifying In-Store Checkout with Scan & Go