Insight Report 12 minutes PremiumBrand Mashups in Luxury: Gucci Fast Becoming the Chief of Collaborations Coresight Research February 1, 2022 What's InsideThrough 2020 and 2021, we saw numerous luxury brands enter partnerships to capture the attention of consumers through unique products, creative marketing and limited-time merchandise. With the ongoing hype around the metaverse, several luxury brands are collaborating with unlikely partners to participate in the trend. We discuss the key benefits of collaboration and examine recent major luxury brand mashups, such as between Gucci and Disney (Mickey Mouse); Gucci and The North Face; and Dior and NIKE. Read our separate report on brand mashups in fashion. Click here to read more Coresight Research coverage of luxury brands and retailers. Contents (Click to navigate) Introduction What’s the Story? Why It Matters Brand Mashups in Luxury: Coresight Research Analysis Three Benefits of Collaboration In-House Collaborations Multibrand Collaborations: Balenciaga, Gap and Yeezy Luxury Collaborations in the Metaverse What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?Walmart To Expand Its Health Footprint, Plans To Nearly Double Its Healthcare Centers by 2025Earnings Insights 3Q23, Week 5: Burlington and Urban Outfitters Report Solid Results; Kohl’s, Lowe’s and Others See Sales DeclineFMI Midwinter Executive Conference: Driving Grocery Resilience in a Challenging Economy
