Insight Report 10 minutes PremiumBrand Mashups in Fashion: Benefits in Consumer Engagement, Access to New Markets and More Coresight Research January 12, 2022 What's InsideIn 2021, we saw a strong recovery in consumer demand worldwide—especially in the apparel and footwear category. In this context, we continue to see companies turn to brand mashups, whereby two brands collaborate with each other to launch new projects and products. We analyze the value of brand mashups in the fashion industry, highlighting three primary benefits of this strategy with examples of recent high-profile collaborations, such as between Gap and Yeezy, NIKE and Supreme, and Staud and New Balance. We present recommendations to help apparel and footwear brands and retailers frame their approach to brand mashups. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Declines in Financial Security Represent a Trend To Watch: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2023, Week 47: US Store Closures Jump by Three-QuartersNovember 2023 US Retail Traffic and In-Store Metrics: Black Friday Boosts Traffic and SalesGenerative AI in Retail and Healthcare: Insights Presented at NACDS TSE 2023