Insight Report 10 minutes PremiumBrand Mashups in Fashion: Benefits in Consumer Engagement, Access to New Markets and More Coresight Research January 12, 2022 What's InsideIn 2021, we saw a strong recovery in consumer demand worldwide—especially in the apparel and footwear category. In this context, we continue to see companies turn to brand mashups, whereby two brands collaborate with each other to launch new projects and products. We analyze the value of brand mashups in the fashion industry, highlighting three primary benefits of this strategy with examples of recent high-profile collaborations, such as between Gap and Yeezy, NIKE and Supreme, and Staud and New Balance. We present recommendations to help apparel and footwear brands and retailers frame their approach to brand mashups. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: 2023 US Tax Tracker #3: IRS Issues $199 Billion in Refunds, Average Refund Declines by 9%AWS Summit, New York, 2023: Amazon Introduces Generative AI InnovationsMarket Navigator: US Beauty—Inclusivity, Premiumization and Innovation Lead the WayUS CPG—Retail 2024 Sector Outlook: Volume Growth To Turn Positive as Inflation Eases