Insight Report 5 minutes PremiumBig Billion Days 2019: Previewing India’s Annual E-Commerce Festival Coresight Research September 25, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Here’s what we expect from this year’s event: BBD 2019 is set to be the biggest ever, with Flipkart widening its reach and strengthening last mile delivery into non-tier-one cities and towns. The company is driving affordability by offering a variety of financing options, including Cardless Credit, Flipkart Pay Later and No-Cost EMIs. Flipkart’s BBD will compete against Amazon’s Great Indian Festival (GIF) – scheduled for the same time. Flipkart Plus members and Amazon Prime members will have exclusive early access to certain offers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Positive Thinking—Shoppers Remain Optimistic in Economic Outlook: China Consumer Survey Insights4Q23 US Earnings Season Wrap-Up: Many Companies Report Better Performances Following the Holiday SeasonThree Data Points We’re Watching This WeekAmazon Apparel US Consumer Survey 2024—Infographic: Amazon Regains Its Spot as America’s Most-Shopped Clothing and Footwear Retailer
