Becoming the “Starting Point for Fashion,” Tripling GMV in Five Years, and Ending One-Size-Fits-All: Three Insights from Zalando’s 2019 Capital Markets Day

Executive Summary

Our insights from Zalando’s 2019 Capital Markets Day include:  

• Zalando wants to attract more brands to its Partner Program and to sell fulfillment and marketing services to more of them — creating a stronger multibrand proposition. 
• The company aims to triple gross merchandise volume (GMV) between 2018 and 2023/24. 
• Zalando will “de-average” its approach to customer relationships and build stronger relationships with higher-spending shoppers.