Flash ReportBaidu (BIDU) 4Q15 Results: Strong Revenue Growth with a Higher Contribution from Mobile Coresight Research February 26, 2016 Executive Summary Baidu’s gross merchandise value totaled ¥7 billion (US$2.3 billion) for 4Q15, an increase of 397% year over year. Total revenues rose by 33.1% year over year. 4Q15 declined 15.7% year over year, excluding an exchange of Qunar shares with Ctrip. The contribution from mobile climbed to 56%. However, margins compressed due to higher transaction services and iQiyi-related costs. 1Q16 total revenues are forecasted to increase by 21.1%–25.5% year over year, to ¥4–¥16.0 billion (US$2.4–US$2.5 billion). Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Lower-Income Consumers’ Financial Sentiment Hits Record Low Amid Iran Conflict: US Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 42: Store Closures Exceed 1,000Consumer Sentiment Shows Signs of Improvement Amid Temporary Tariff Reduction: China Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2026, Week 1: Claire’s, LK Bennett and The Original Factory Shop File for Administration
