Flash Report 2 minutesRegister for Free AccessBaidu (BIDU) 2Q16 Results: Earnings and Margins Decline Due to Headwinds from Online Advertising Regulations Coresight Research August 1, 2016 Executive Summary Baidu’s gross merchandise value totaled ¥0 billion (US$2.7 billion) for 2Q16, an increase of 166% year over year. Total revenues rose by 10.2% year over year. Adjusted EBITDA declined by 19.1% year over year, excluding an exchange of Qunar shares with Ctrip. The contribution from mobile climbed to 62% from 50% in the year-ago quarter. Operating margin contracted to 15.7% from 20.9% a year ago, due to the impact of new Internet advertising regulations and increasing traffic acquisition costs as a percentage of revenue. Management guided for 3Q16 total revenues of ¥0–¥18.6 billion (US$2.7–US$2.8 billion), representing growth of (1.9)%–1.1% year over year. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Revolutionize Your Product Launch Strategy: Leveraging Generative AI Applications for Enhanced Speed and ProfitabilityOctober 2024 US Retail Sales Outlook: Projecting 3% Retail Sales Growth at the Start of the Holiday SeasonInnovator Matrix: Workforce ManagementRevealing Divisions in Consumer Sentiment: US Consumer Survey Insights Extra