Avon Investor/Analyst Day 2018: Company Focuses on Increasing Consumer Access to Brand Avon by Going Digital

Executive Summary

On September 21, 2018, Avon Products, Inc. (AVP) hosted its Analyst/Investor Day. At the event, management focused on financial initiatives and cost savings of $400 million by 2021, and investments in commercial initiatives and digital and IT infrastructure.

• The company outlined a three-year plan to “open up” brand access. The plan focuses on enhancing Avon’s digital capabilities and online and offline selling.
• Avon is reassessing its value-pricing strategies to include less of promotions and more of product bundling and beauty regimens.
• Avon plans to grow its market in India and China.With over one billion Chinese consumers and 500 million Indian consumers that are aware of the brand, these markets hold enormous potential for the company.