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AR and VR Technologies in Retail: New Applications in a Coronavirus World

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Coresight Research

What's Inside

The global coronavirus outbreak is causing supply chain disruptions and widespread home quarantines, which have implications for the augmented and virtual reality technologies market. We consider the impacts of the pandemic on supply and demand, as well as the potential boost it may provide in commercial adoption.

We discuss the growth of the global AR and VR market and expected spending in 2020. In addition to employee training and customer engagement, we offer examples of further applications of AR and VR technologies in retail, including the following:

  • AR mobile gaming, which drives traffic in physical stores
  • In-app purchasing functionality
  • VR stores and showrooms in the fashion sector
  • VR headsets for consumers

Read more in our deep dive into the use of reality technologies in the home sector: Can AR and VR Be Game Changers in Furniture Retail?

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