Insight ReportAR and VR Technologies in Retail: New Applications in a Coronavirus World Coresight Research April 1, 2020 Reasons to ReadThe global coronavirus outbreak is causing supply chain disruptions and widespread home quarantines, which have implications for the augmented and virtual reality technologies market. We consider the impacts of the pandemic on supply and demand, as well as the potential boost it may provide in commercial adoption. We discuss the growth of the global AR and VR market and expected spending in 2020. In addition to employee training and customer engagement, we offer examples of further applications of AR and VR technologies in retail, including the following: AR mobile gaming, which drives traffic in physical stores In-app purchasing functionality VR stores and showrooms in the fashion sector VR headsets for consumers Read more in our deep dive into the use of reality technologies in the home sector: Can AR and VR Be Game Changers in Furniture Retail? Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Apparel and Footwear Retailing—Moderate Growth in a Stabilizing Macro EnvironmentAldi vs. Lidl US Store Openings: Mapping Retail Real Estate Changes with the Store Intelligence Platform—Data GraphicCEO Brief: A Turning Point for US Consumers and the Economy?US Grocery Retailing—Market Forecast and Competitive Landscape: Nontraditional Grocers To Gain Share Amid Weak Volume Demand and Tariff Pressures
