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April 2020 US Retail Traffic and In-Store Metrics: Traffic Declines by over 96%, but Less Steeply Toward the End of the Month

What's Inside

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Highlights from our April 2020 Retail Traffic report:

  • April saw near-100% declines in US store traffic due to widespread coronavirus-led lockdowns for at least the first three weeks.
  • Nonessential retailers have been severely impacted by Covid-19 lockdowns—with the apparel sector experiencing the largest traffic decline.
  • By region, declines were fairly consistent, clustering at approximately 96%.

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