Analyst CornerAnalyst Corner: US Consumers’ Plans for the Memorial Day, Mother’s and Father’s Day, and the Holiday Season, with Aditya Kaushik Aditya Kaushik, Analyst March 29, 2026 Reasons to ReadDiscover expected shopping behavior of consumers for calendar events in the second quarter of 2026 (2Q26, April–June) and the end-of-year holiday season. Every Analyst Corner also includes a roundup of research and data published that week. Read this week’s Analyst Corner to discover answers to these and other questions: Whether US consumers expect to spend on Memorial Day, Mother’s Day and Father’s Day, and how much they expect to spend on each event compared to last year and in dollar terms Consumers’ spending expectations for the 2026 holiday season Other relevant research: Our full report is due next week All Analyst Corners Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and MoreWeekly UK Store Openings and Closures Tracker 2025, Week 32: Co-op Opens New-Format Micro StoreUK Store Tracker Extra: 2025 Store Openings and Closures Review and 2026 Outlook—Data GraphicShoptalk Fall 2025 Day One: Building Resilience Through Agility, AI and Authentic Connections to Thrive in Volatile Times