Analyst CornerAnalyst Corner: US Consumers’ Plans for the Memorial Day, Mother’s and Father’s Day, and the Holiday Season, with Aditya Kaushik Aditya Kaushik, Analyst March 29, 2026 Reasons to ReadDiscover expected shopping behavior of consumers for calendar events in the second quarter of 2026 (2Q26, April–June) and the end-of-year holiday season. Every Analyst Corner also includes a roundup of research and data published that week. Read this week’s Analyst Corner to discover answers to these and other questions: Whether US consumers expect to spend on Memorial Day, Mother’s Day and Father’s Day, and how much they expect to spend on each event compared to last year and in dollar terms Consumers’ spending expectations for the 2026 holiday season Other relevant research: Our full report is due next week All Analyst Corners Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Shoptalk Spring 2026: Day 1—Agentic Commerce and AI-Driven Personalization; Retail Media Innovation and Omnichannel Data; Emotional Connection and Loyalty in the AI EraWeekly US Store Openings and Closures Tracker 2026, Week 20: Boot Barn To Open StoresUS Holiday 2025: Early Outlook—Improving Signals, But Will It Last?Earnings Insights 4Q24, Week 3: Gucci Sales Slump 21%, Plus Updates from Ahold, Amazon, Coty and More
