Analyst Corner: US Consumers’ Plans for the Memorial Day, Mother’s and Father’s Day, and the Holiday Season, with Aditya Kaushik
5 minutes

Analyst Corner: US Consumers’ Plans for the Memorial Day, Mother’s and Father’s Day, and the Holiday Season, with Aditya Kaushik

Analyst Corner
Primary Analyst:
Aditya Kaushik
Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
5 minutes

Reasons to Read

Discover expected shopping behavior of consumers for calendar events in the second quarter of 2026 (2Q26, April–June) and the end-of-year holiday season.

Every Analyst Corner also includes a roundup of research and data published that week.

Read this week’s Analyst Corner to discover answers to these and other questions:

  • Whether US consumers expect to spend on Memorial Day, Mother’s Day and Father’s Day, and how much they expect to spend on each event compared to last year and in dollar terms
  • Consumers’ spending expectations for the 2026 holiday season

Other relevant research:

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