Flash Report 2 minutesRegister for Free AccessAmazon to Close China Marketplace and Focus on Cross-Border E-commerce, Kindle and AWS Coresight Research April 22, 2019 Executive SummaryAmazon plans to close its China domestic marketplace on July 18, according to company representatives. Amazon entered China via its $75 million acquisition of Joyo in 2004, which was rebranded as Amazon China in 2011. The company plans to continue its cross-border e-commerce operations, sell Kindle e-readers and operate its Amazon Web Services (AWS) business. Amazon’s decision to exit China reflects the acceptance of the intractability of its minimal market share of e-commerce in China, which is dominated by Tmall and JD.com. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Head-to-Head in Global Household Care: The Clorox Company vs. Reckitt BenckiserApril 2023 China Retail Sales: Total Sales Accelerate Further as Most Sectors Continue To See Strong GrowthThe Closure of Zulily: Analyzing Its Impacts on Rivals and StakeholdersGenerative AI Latest: Empowering Productivity and Marketing Globally, Regulations for Responsible Use in China
