Flash Report 2 minutesRegister for Free AccessAmazon to Close China Marketplace and Focus on Cross-Border E-commerce, Kindle and AWS Coresight Research April 22, 2019 Executive SummaryAmazon plans to close its China domestic marketplace on July 18, according to company representatives. Amazon entered China via its $75 million acquisition of Joyo in 2004, which was rebranded as Amazon China in 2011. The company plans to continue its cross-border e-commerce operations, sell Kindle e-readers and operate its Amazon Web Services (AWS) business. Amazon’s decision to exit China reflects the acceptance of the intractability of its minimal market share of e-commerce in China, which is dominated by Tmall and JD.com. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Singles’ Day 2023—Opportunities in China and WorldwideHoliday 2024—Shoppers Are Buying Decorations, Toys and Apparel: US Consumer Survey InsightsInnovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse ExperiencesThe Metaverse Is Not Dead: Defying the Rumors of Its Demise
