Flash ReportAmazon to Close China Marketplace and Focus on Cross-Border E-commerce, Kindle and AWS Coresight Research April 22, 2019 Executive SummaryAmazon plans to close its China domestic marketplace on July 18, according to company representatives. Amazon entered China via its $75 million acquisition of Joyo in 2004, which was rebranded as Amazon China in 2011. The company plans to continue its cross-border e-commerce operations, sell Kindle e-readers and operate its Amazon Web Services (AWS) business. Amazon’s decision to exit China reflects the acceptance of the intractability of its minimal market share of e-commerce in China, which is dominated by Tmall and JD.com. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Shifting the Size and Fit Paradigm: A Three-Pillar Framework To Reduce Returns and Future-Proof for Agentic CommerceOctober 2025 US Retail Sales: Strong Start to the Holiday Quarter Despite Government Shutdown and Dwindling Consumer SentimentAnalyst Corner: Learnings from Earnings, and Holiday-Season Insights, with John MercerShoptalk Spring 2026: Day 3— Retail AI and the Omnichannel Experience; Premium Brand Building; The Creator Economy Reshapes Commerce; Shoptalk Spring 2026 Key Takeaways
