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Amazon Prime Day 2024: Preview—Five Key Insights
June 25, 2024 13 minutes

Amazon Prime Day 2024: Preview—Five Key Insights

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays E-Commerce
Insight Report

What's Inside

Amazon’s Prime Day shopping event will be held on July 16–17 this year in major countries where Prime services are available (except India).

We present five key insights into Prime Day 2024 ahead of the event.

Data in this research report include:

  • A comparison of Prime Day metrics over the past three years
  • Proprietary US consumer survey findings—expectations to browse/spend on Prime Day promotions, categories that Prime Day shoppers will shop, the impacts of the back-to-school season, Prime membership rates

Other relevant research:

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Digital Commerce Festivals and Holidays E-Commerce

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