What's Inside

Amazon’s Prime Day shopping event will be held on July 16–17 this year in major countries where Prime services are available (except India).

We present five key insights into Prime Day 2024 ahead of the event.

Data in this research report include:

• A comparison of Prime Day metrics over the past three years
• Proprietary US consumer survey findings—expectations to browse/spend on Prime Day promotions, categories that Prime Day shoppers will shop, the impacts of the back-to-school season, Prime membership rates

Other relevant research:

• More Coresight Research coverage of Amazon’s Prime Day, including from past years
• Amazon Apparel US Consumer Survey 2024—full report and infographic
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.
• All our reports on shopping festivals and holidays