Amazon Prime Day 2023: Small Businesses and Livestreaming Underpin the ~$10 Billion Shopping Festival

What's Inside

Amazon’s Prime Day, which took place on July 11–12, 2023, offered Prime members access to deals on thousands of products from popular brands. We explore the performance of this year’s Prime Day, based on findings from a recent proprietary survey of US consumers and metrics released by Amazon on July 13, 2023.

Data in this research report include:

• Coresight Research estimates on the scale of Amazon’s Prime Day 2023
• Proprietary survey findings—whether US consumers shopped Prime Day promotions and how much they spent compared to last year, plus the product categories they purchased
• Coresight Research survey data and estimates on livestreaming e-commerce in the US

Companies mentioned in this report include: Amazon, TikTok

Other relevant research:

• Amazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other Challenges
• More Coresight Research coverage of Amazon Prime Day, including from past years
• Amazon Apparel US Consumer Survey 2023—full report and infographic
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.