What's Inside

Amazon’s Prime Day will be held on July 11–12 this year in major countries where Prime services are available (except India).

We present five key insights into Prime Day 2023 ahead of the event.

Data in this research report include:

• A comparison of Prime Day 2023 metrics over the past three years
• Proprietary US consumer survey findings—categories that Prime Day shoppers will shop, popular retailers for the back-to-school season, Prime membership rates

Other relevant research:

• US Consumer Tracker Extra: Seasonal Shopping, 3Q23—Holidays Preview
• More Coresight Research coverage of Amazon Prime Day, including from past years
• Amazon Apparel US Consumer Survey 2023—full report and infographic
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.
• All our reports on shopping festivals and holidays