Insight Report 5 minutes PremiumAmazon Introduces New Rewards Card for Prime Members Coresight Research January 27, 2017 Executive Summary Amazon recently released a revamped rewards card for its Prime members that offers 5% cash back on Amazon purchases and solid rebates on other purchases. The card has no annual fee and those who sign up for it receive a $70 Amazon gift card, which mostly offsets the first year’s $99 fee for an Amazon Prime membership. While the card is not likely to be the “Costco killer” that some in the industry have been suggested it will be, it offers a solid mix of features and is most compelling for those who shop heavily on Amazon.com. The card represents another valuable service Amazon is offering its Prime members as well as another perk of joining the program. The card’s offerings are competitive versus those of other leading cards, and affiliated credit cards can have a meaningful impact on retailers’ earnings, as evidenced by Costco’s switch from an American Express card to a Visa card. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Salesforce Dreamforce 2023: Generative AI, Data Cloud and Commerce CloudWeinswig’s Weekly: Retail Media Networks Present a Challenging but Highly Rewarding OpportunityMacy’s $5.8 Billion Buyout Bid: A Symphony of Risk and OpportunityRetail 2024: 10 Trends in China Retail