Executive Summary

Amazon documents from 2018 obtained and reviewed by the website The Information contained previously unknown details about the company’s plans for its Amazon Go stores:

• Amazon had planned to open 56 Go stores by the end of 2018 and 156 Go stores by the end of 2020. To-date, the company has opened 15 stores and announced 18 more.
• The company forecast revenues to grow from $28 million in 2018 to $639 million in 2020, revenues of $500,000 per store in 2018 growing to $4 million per store in 2020.
• Amazon’s 2018 forecast appears aggressive in terms of the planned store rollout, yet it provides some interesting details on the business’ revenues and the expected financial performance.