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Amazon Go Was Originally Forecast to Comprise 156 Stores with Sales of $639 Million in 2020, According to Leaked Company Documents

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Coresight Research

Key Points

Amazon documents from 2018 obtained and reviewed by the website The Information contained previously unknown details about the company’s plans for its Amazon Go stores:

  • Amazon had planned to open 56 Go stores by the end of 2018 and 156 Go stores by the end of 2020. To-date, the company has opened 15 stores and announced 18 more.
  • The company forecast revenues to grow from $28 million in 2018 to $639 million in 2020, revenues of $500,000 per store in 2018 growing to $4 million per store in 2020.
  • Amazon’s 2018 forecast appears aggressive in terms of the planned store rollout, yet it provides some interesting details on the business’ revenues and the expected financial performance.
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