Amazon Apparel Consumer Survey 2020: Amazon Cements Its Lead in US Fashion Market

What's Inside

In our third Amazon Apparel survey report, we explore:

• What proportion of US consumers are buying apparel on Amazon.com.
• Which, if any, retailers Amazon’s clothing and footwear shoppers have switched their spending from.
• What clothing and footwear brands and categories consumers are buying on Amazon.
• Why consumers choose to buy clothing and footwear on Amazon.com
• Amazon shoppers’ attitudes toward Amazon Fashion and its offerings on a range of subjects ranging from private labels to the ease of using the Amazon website.
• Where else, besides Amazon Fashion, respondents shop for apparel.
• How apparel ranks versus other categories in terms of purchase rates on Amazon.com.

We provide year-over-year comparisons for many metrics.

Click here to read the findings from the Amazon Apparel Consumer Survey 2019.