What's Inside
In our third Amazon Apparel survey report, we explore:
- What proportion of US consumers are buying apparel on Amazon.com.
- Which, if any, retailers Amazon’s clothing and footwear shoppers have switched their spending from.
- What clothing and footwear brands and categories consumers are buying on Amazon.
- Why consumers choose to buy clothing and footwear on Amazon.com
- Amazon shoppers’ attitudes toward Amazon Fashion and its offerings on a range of subjects ranging from private labels to the ease of using the Amazon website.
- Where else, besides Amazon Fashion, respondents shop for apparel.
- How apparel ranks versus other categories in terms of purchase rates on Amazon.com.
We provide year-over-year comparisons for many metrics.
Click here to read the findings from the Amazon Apparel Consumer Survey 2019.
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