Deep Dive 28 minutes PremiumAmazon Apparel: Annual US Survey Reveals Amazon Has Overtaken Walmart as America’s Most-Shopped Retailer for Apparel Coresight Research March 4, 2019 Executive SummaryOur survey of US apparel shoppers has uncovered a wealth of insights on Amazon Fashion. Here are our top six findings: Measured by number of shoppers, Amazon Fashion is the most-shopped apparel retailer in the US, up from second place in 2018. Apparel shopping rates show signs of peaking among Prime members. Around three-quarters of Prime members bought apparel on Amazon in the past year. However, we recorded a much greater uplift from “have bought” to “expect to buy” among those without Prime membership than among Prime members. Amazon’s private-label collections as a group comprise the fourth-most-bought clothing or footwear “brand” on Amazon and one in six Amazon apparel shoppers surveyed said that they have bought Amazon private-label apparel in the past 12 months. Amazon has established its #1 position by penetrating the heart of the mid-market. Reflecting this, Walmart is now the top retailer that Amazon Fashion shoppers have switched some or all of their apparel spending from, followed closely by Target. Amazon Fashion shoppers are satisfied with the site’s online experience and cited the ease of browsing and searching as the top reason to buy apparel on the site. Only 13% of shoppers think that the site could be made easier to browse. Amazon apparel shoppers show only average rates of concern with sustainability. Overall, apparel shoppers try to buy from brands with a good environmental record but are less likely to want to pay for sustainable practices. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Walmart Investor Community Meeting 2023: Leveraging Automation, Targeting $130 Billion in Additional Sales in the Next Five YearsEarnings Insights 4Q22, Week 2: Colgate-Palmolive, Deckers and Skechers Post Strong Results; Amazon’s Online Sales SlowUS Grocery Retailing—Exploring Growth, Inflation, Competition, Trends and Strategies: Highlights from the Market NavigatorChina Consumer Tracker: Avoidance Steady Despite Rising Flu Cases