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Alibaba’s Tmall Global Launches Its First English-Language Website

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Coresight Research

Key Points

Alibaba’s Tmall Global, China’s largest business-to-consumer (B2C) cross-border online marketplace, launched its first English-language website on June 26. The website gives an opportunity for international brands and merchants looking to enter the China market through a more streamlined process.

  • Tmall Global saw significant growth in 2018, with the number of new flagship store openings doubling year over year. That rate is expected to accelerate even further this year.
  • The new website presents various Tmall Global solutions, including instructions on how to use Tmall Overseas Fulfillment (TOF), a new initiative that allows international brands to store merchandise in TOF warehouses on a consignment basis before entering China.
  • Tmall Global plans to unveil different versions of the website in other languages, including Korean, Japanese and Spanish.
  • Some of the US brands that have already tapped into Tmall Global’s solutions include: 100% Pure, Evereden, Emily’s Chocolates & Nuts and Dr. Bronner’s.
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