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Alibaba’s Tmall Global Launches Its First English-Language Website

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Coresight Research

Key Points

Alibaba’s Tmall Global, China’s largest business-to-consumer (B2C) cross-border online marketplace, launched its first English-language website on June 26. The website gives an opportunity for international brands and merchants looking to enter the China market through a more streamlined process.

  • Tmall Global saw significant growth in 2018, with the number of new flagship store openings doubling year over year. That rate is expected to accelerate even further this year.
  • The new website presents various Tmall Global solutions, including instructions on how to use Tmall Overseas Fulfillment (TOF), a new initiative that allows international brands to store merchandise in TOF warehouses on a consignment basis before entering China.
  • Tmall Global plans to unveil different versions of the website in other languages, including Korean, Japanese and Spanish.
  • Some of the US brands that have already tapped into Tmall Global’s solutions include: 100% Pure, Evereden, Emily’s Chocolates & Nuts and Dr. Bronner’s.
Source: Tmall Global

 

Alibaba’s Tmall Global, China’s largest business-to-consumer (B2C) cross-border online marketplace, launched its first English-language website on June 26. The website gives an opportunity for international brands and merchants looking to enter the China market through a more streamlined process.

Tmall Global saw significant growth in 2018, with the number of new flagship store openings doubling year over year. That rate is expected to accelerate even further this year. According to Alizila (the news hub for Alibaba Group), Tmall Global already accommodates 20,000 international brands in over 4,000 categories from 77 countries and regions.

Tmall Global says it is committed to opportunities for small, medium-sized and niche brands to enter the China market. This new English-language website backs that up: It outlines information on Tmall Global solutions, entry requirements, and merchant workflow, making it fairly easy even for small merchants to join. It also offers instructions on how to use Tmall Overseas Fulfillment (TOF), a new initiative that allows international brands to place products in the closest Tmall Global fulfillment center for sale on the platform.

Tmall Global platform features several business solutions
Source: Tmall Global

Tmall Global has plans to launch websites in other languages as well, such as Korean, Japanese and Spanish, helping merchants from even more countries leverage its platform. According to Chinese government statistics, cross-border e-commerce retail purchases increased 39.8% YoY to $11.7 billion in 2018, and the number of Chinese consumers who buy imported products online is estimated to exceed 200 million by 2020, according to Deloitte.

Some of the US brands that have already tapped into Tmall Global’s solutions include: 100% Pure, Evereden, Emily’s Chocolates & Nuts and Dr. Bronner’s.

Source: Tmall/Alizila/Coresight Research

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