Executive Summary

• On October 13, Alibaba Group launched its 2015 11.11 Global Shopping Festival in its Hangzhou headquarters in China.
• This year, Alibaba is estimating that Singles’ Day gross merchandise value (GMV) will reach $12.6 billion, up 35.5% from last year.
• Despite China’s economic slowdown and stock market turmoil, its e-commerce sector is still going strong. Alibaba’s Singles’ Day campaign is poised to benefit from this steady growth.
• The recent Alibaba-backed merger of group-buying companies Meituan and Dianping and Alibaba’s acquisition of video platform Youku Tudou have further strengthened the company’s leading position in China’s Internet and commerce spaces.
• This year, Singles’ Day will be more international than ever.

Click here to read more Coresight coverage of Singles Day over the last few years.