Flash ReportAlibaba Launches Singles’ Day Global Shopping Festival Coresight Research October 15, 2015 Executive Summary On October 13, Alibaba Group launched its 2015 11.11 Global Shopping Festival in its Hangzhou headquarters in China. This year, Alibaba is estimating that Singles’ Day gross merchandise value (GMV) will reach $12.6 billion, up 35.5% from last year. Despite China’s economic slowdown and stock market turmoil, its e-commerce sector is still going strong. Alibaba’s Singles’ Day campaign is poised to benefit from this steady growth. The recent Alibaba-backed merger of group-buying companies Meituan and Dianping and Alibaba’s acquisition of video platform Youku Tudou have further strengthened the company’s leading position in China’s Internet and commerce spaces. This year, Singles’ Day will be more international than ever. Click here to read more Coresight coverage of Singles Day over the last few years. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 46: Boll & Branch Nearly Doubles Its Store CountUS CPG Sales Tracker: CPG E-Commerce Growth Eases from Prime Day Peak; General Merchandise Decline Confirms Pull-Forward EffectWeekly US Store Openings and Closures Tracker 2025, Week 51: Retailers Announce More Than 1,000 Store Openings for 2026Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?
