Event Coverage 6 minutesRegister for Free AccessAlibaba Gateway ’17 Day 2 Takeaways Coresight Research June 22, 2017 Executive Summary The Fung Global Retail & Technology team is attending the Alibaba Gateway ’17 event in Detroit, Michigan. This inaugural conference, which attracted over 3,000 attendees, is the largest event Alibaba has hosted outside of China. Alibaba Gateway aims to help small- to medium-sized businesses in the US to better understand the China opportunity and enable them to sell into China via Alibaba’s various platforms. There is significant demand for American goods in China, driven by the increasing spending power of consumers in the lower-tier cities of the country. Chinese consumers generally prefer American brands, as they believe they represent premium quality and better design. In some categories such as fresh produce and outdoor apparel, rising middle-class Chinese consumers aspire to experience the American lifestyle by purchasing US goods. For US businesses interested in tapping into the Chinese market, Alibaba provides well-rounded solutions, which include e-commerce platforms (Taobao.com and Tmall/Tmall Global), payment solutions (AliPay), a logistics network (Cainiao) and sourcing (Alibaba.com). Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Research Preview: The Future of MallsMarch 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer SentimentUS Consumer Tracker: Declines in Avoidance and Shopping ProliferateUS Store Tracker Extra, March 2024: Family Dollar Closures Push Total Shuttered Space to 30 Million Square Feet