Reasons to Read

Uncover how agentic commerce is reshaping retail through AI-powered shopping agents and why retailers must adapt to new AI ecosystems to stay competitive. This report reveals the strategies, technologies, and risks that will define the future of retail in an AI-first world.

Read this report to discover answers to these and other questions:

• What are the strategic steps retailers should take to implement agentic commerce, from foundational product feeds to advanced AI-driven agents?
• Which technology providers and platforms are essential for enabling agentic commerce, and how do they integrate with existing retail systems?
• How should retailers prioritize AI visibility and data integration to ensure their products are discoverable in AI-driven shopping ecosystems?
• How can brands adapt their product feeds and content to be “AI-friendly” and avoid being overlooked by conversational shopping agents?
• What are the critical risks associated with agentic commerce, such as security vulnerabilities, fraud, and data breaches, and how can retailers mitigate these risks?
• How can retailers build resilience into their operations to support AI-driven transactions, from real-time data integration to seamless inventory management?
• What are the risks associated with AI-driven transactions, and how can retailers mitigate security and fraud concerns in agentic commerce?
• How can retailers balance the promise of agentic commerce with the need for ethical governance, transparency, and consumer trust?

Data in this research report include: Projections for the global GenAI market size ($66.2 billion in 2026); Insights into the structural differences in agentic commerce ecosystems across the US and China; Comparative analysis of agentic shopping technologies like OpenAI’s ACP and Google’s UCP; Recommendations for building “agent-ready” product feeds; Strategic frameworks for integrating AI-driven commerce into existing retail operations.

Companies mentioned in this report include: Amazon, Google, Walmart, OpenAI, Target, Shopify, Etsy, PayPal, Stripe, Alibaba.