Insight Report10.10 Shopping Festival 2021 Wrap-Up: Brand and Retailer Livestreams Draw Strong Consumer Engagement Coresight Research November 3, 2021 Reasons to ReadThe second annual 10.10 Shopping Festival took place on October 10, 2021. This year, the event had a livestreaming focus, alongside its emphasis on charitable giving. In this report, we present a wrap-up of livestream performances from participating brands and retailers during the event, including: Total unique viewer numbers Total livestream watch time Total number of likes Total number of chats Click here to access Coresight Research’s coverage of the 10.10 Shopping Festival. Click here to read more about livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2026: Retail’s Big Show—Day 2—Retail Running on AI, Plus The Growing Value of Private Label and Creator ContentAnalyst Corner: Understand Who Shops Where in US Retail, with John MercerUS CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsCEO Brief: Iran Energy Shock—US Consumer Economy and Retail Impacts
