Insight Report10.10 Shopping Festival 2021 Wrap-Up: Brand and Retailer Livestreams Draw Strong Consumer Engagement Coresight Research November 3, 2021 Reasons to ReadThe second annual 10.10 Shopping Festival took place on October 10, 2021. This year, the event had a livestreaming focus, alongside its emphasis on charitable giving. In this report, we present a wrap-up of livestream performances from participating brands and retailers during the event, including: Total unique viewer numbers Total livestream watch time Total number of likes Total number of chats Click here to access Coresight Research’s coverage of the 10.10 Shopping Festival. Click here to read more about livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Seasonal Shopping, 2Q25—Expectations for Easter, Memorial Day, Mother’s Day, Father’s Day; Plus, Holiday 2025 Plans: US Consumer Survey Insights ExtraThree Data Points We’re Watching This Week, Week 19: China and US Consumer Sentiment in FocusInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer DemandRetail 2025: China Retail Predictions
