Insight Report 5 minutes Premium10.10 Shopping Festival 2021 Wrap-Up: Brand and Retailer Livestreams Draw Strong Consumer Engagement Coresight Research November 3, 2021 What's InsideThe second annual 10.10 Shopping Festival took place on October 10, 2021. This year, the event had a livestreaming focus, alongside its emphasis on charitable giving. In this report, we present a wrap-up of livestream performances from participating brands and retailers during the event, including: Total unique viewer numbers Total livestream watch time Total number of likes Total number of chats Click here to access Coresight Research’s coverage of the 10.10 Shopping Festival. Click here to read more about livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: US Convenience Store Retailing—Charting New Paths Through Structural HeadwindsNRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and OthersUnlocking Success: The Pathway to Profitability for US Brands and RetailersThe New Coresight 100: Leading the Retail Charge in 2025—Infographic
