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10.10 Shopping Festival 2021 Wrap-Up: Brand and Retailer Livestreams Draw Strong Consumer Engagement

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Coresight Research

What's Inside

The second annual 10.10 Shopping Festival took place on October 10, 2021. This year, the event had a livestreaming focus, alongside its emphasis on charitable giving.

In this report, we present a wrap-up of livestream performances from participating brands and retailers during the event, including:

  • Total unique viewer numbers
  • Total livestream watch time
  • Total number of likes
  • Total number of chats

Click here to access Coresight Research’s coverage of the 10.10 Shopping Festival.

Click here to read more about livestreaming e-commerce.

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