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Retail-Tech Landscape: Digital Marketing

Amid the consumer shift to e-commerce, brands and retailers are looking to bring their brands and products closer to shoppers digitally, through social commerce, digital marketplaces and other online platforms. This Retail-Tech Landscape comprises selected startups globally that can help retailers execute their digital marketing strategies and achieve greater visibility online.

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The Nigerian Startup Ecosystem: A Budding Hub for New Retail-Tech Businesses

We discuss the startup ecosystem of Nigeria, home to the largest population and the largest economy of any country in Africa—and a thriving startup hub. The report focuses on four key retail startups that have now become major players in the country and two major retail-tech payment startups. We also present three Nigerian accelerators and an overview of the retail and startup landscape across Africa as a whole.

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10 Trends in Global Apparel and Footwear Retail

After so much disruption in 2020 amid the pandemic, 2021 is proving to be a year of change and recovery for apparel brands and retailers. We present 10 trends that are impacting global apparel and footwear retail and identify strategies for apparel brands and retailers to best capitalize on momentum in each area in 2021 and beyond.

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