Showing 2,443 posts

5G Wireless: Arrival of the Tech and Its Implications for Retail and Consumers

The major components of 5G wireless—infrastructure, coverage and handsets—are now largely in place across the world. We explore the arrival of 5G technology, covering the benefits that it offers retailers and consumers, recent developments in the 5G space and the availability of 5G globally. We discuss the implications of this technology for the retail industry.

Read More

Holiday 2020: UK Retail Outlook Update—November Lockdown To Slam Retail

We provide an update on our estimates for the UK retail outlook for holiday 2020, following UK Prime Minister Boris Johnson’s announcement on October 31 of a four-week lockdown in England beginning November 5. We discuss the impacts of the lockdown on nonessential retailers. We also explore our predictions for underlying holiday gifting demand, the implications of excess inventory for retailers into 2021 and our expectations for a renewed wave of UK store closures.

Read More

Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

Read More

Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China Debut

Hosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. To kick off the series, we profile Uncle Bud’s and discuss the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey.

Read More