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Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed

Selling directly offers multiple advantages, but how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences.

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US Metaverse Fashion Market: Rapid Growth Ahead Despite Six Key Challenges

The US metaverse fashion market is set for huge growth from 2023, but what challenges do brands and retailers need to tackle to see success? We dive into the market’s size and trajectory, growth drivers, leading players, recent developments and key challenges. We also analyze proprietary survey data to assess US consumer awareness of, and engagement in, metaverse fashion.

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