Deep Dive | January 23, 2023 Premium 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyIn the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Insight Report | January 23, 2023 Register for Free Access Is Influencer Marketing Still Effective in the Global Beauty Market?Influencers, celebrities and other key opinion leaders have become instrumental to the global beauty industry. We examine the evolving role of these personalities in the industry and how companies can use them to support brand growth. Read More
Deep Dive | January 19, 2023 Free Report Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentIn this Innovator Intelligence report, we discuss key opportunities in the US social commerce market, covering UGC (user-generated content), reality technologies (AR/VR) and livestreaming. This free report is sponsored by LiSA. Read More
Deep Dive | January 17, 2023 Premium E-Commerce Outlook: US Department Stores—Digital Slows as Consumers Shop in StoresWe explore the US department store sector’s recent online performance and future e-commerce prospects, as well the strategies that major players Kohl’s, Macy’s and Nordstrom are implementing in the online space. Read More
Analyst Corner | January 15, 2023 Register for Free Access Weinswig’s Weekly: Beauty—Coming Soon to a Livestream Near YouThis week, Deborah Weinswig discusses livestreaming in the beauty sector, covering trends and opportunities for beauty brands and retailers in Western markets. Read More
Deep Dive | January 11, 2023 Premium Livestreaming in Western Markets: A Beauty Renaissance Is on the HorizonAs part of our Livestreaming in the West series, we delve into current trends and future opportunities in livestreaming e-commerce in beauty, leveraging proprietary survey data. Read More
