Livestreaming e-commerce (shoppable video) presents a significant opportunity for brands and retailers to retain consumer engagement online and drive sales through an entertaining and seamless format.

On Tuesday, March 15, at 11 am et, join Deborah Weinswig, CEO & Founder of Coresight Research, and Vincent Yang, CEO of Firework, as they provide critical insights into how retailers can optimize their US livestream e-commerce strategies to win in the live-shopping space and debunk six myths about livestreaming e-commerce:


Myth #1: Live-Shopping Marketplaces Dominate the Livestreaming E-Commerce Space

Myth #2: Producing Live Video Takes the Same Effort as TV Commercials

Myth #3: Broadcasting on Social Media Will Drive Sales Conversion

Myth #4: Livestreaming Is Primarily a Tool to Promote Deals

Myth #5: Investing in Celebrities Translates to Sales

Myth #6: Sales Conversion Is the Only Metric That Matters

Watch the webinar recording here


Deborah Weingswig

CEO and Founder

Coresight Research

Vincent Yang

Co-Founder & CEO