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Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, will present a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.

Takeaways:
  • Although U.S. retailers can take learnings from China, they will need to adapt livestreaming ecommerce strategies to U.S. market conditions to effectively engage consumers and drive sales;
  • In adopting livestreaming, retailers should look to build lasting relationships with viewers, starting from targeting the right customers and connecting with them through the appropriate platform or channel; and
  • Livestreaming is more than a marketing tool; it bridges the divide between the digital channel and physical store, which is particularly important in the short term as consumers remain wary of visiting public places amid pandemic recovery.

 

Speakers

Deborah Weinswig

CEO & Founder

Coresight Research

Coresight Research

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