Market Navigator: US Beauty—Inclusivity, Premiumization and Innovation Lead the Way

Published – August 2023

Each Market Navigator report offers an in-depth, data-rich view of a retail, consumer or technology sector and is packed with data on sectors, segments, companies and consumers. Our analysts discuss at greater length the sector themes they are observing and the insights they are forming on their markets. We intend these definitive guides to serve as points of reference to those in the retail ecosystem, guiding readers’ strategic decision-making and assisting them in tapping opportunities and navigating disruption in retail and adjacent industries.

In this Market Navigator report, Coresight Research explores the US beauty market in the post-pandemic retail environment. We provide the size and trajectory of the US beauty retail market for 2023 and beyond and critical factors impacting market growth. We also discuss e-commerce penetration, distribution channels, the competitive landscape, key themes and innovators, as well as blue-sky thinking for the market.

Data in this research report include:

• US beauty market size and year-over-year growth rates for 2018–2027E
• Category shares for the US beauty market for 2017, 2022 and 2027E
• Category sales breakdown for the US beauty market for 2022, 2023E and 2027
• Total online sales for the US beauty market for 2018–2027E
• Online sales as a percentage of total sales for the US beauty market for 2018–2027E

Introduction

What We Think

• Underserved Markets
• Research & Development and Innovation
• Founders and Subject Matter Experts—The New Influencers
• Sustainability via Circularity

Blue-Sky Thinking

• Beauty and Wellness: Injectables and Biotechnology
• Diversity and Inclusion
• In-House Innovation

The Market

• Market Scale and Opportunity
• Segment Breakdown
• Channels of Distribution
• Online Market
• Market Factors
• Key Segments

The Companies

• Competitive Landscape: Retailers
• Competitive Landscape: Brand Owners
• Store Numbers and Changes
• Store Traffic
• Benchmarking to BEST
• Where Consumers Are Shopping and What They Are Buying

Themes We Are Watching

• Responsive
• Engaging
• Socially Responsible
• Expansive
• Tech-Enabled

Macro Context

• Unemployment and Wages
• Real Disposable Income Per Capita
• Savings Rate
• Interest Rates and the Housing Market
• Consumer Spending
• Gasoline Prices

Retail Innovators

• ciValue
• Firework
• Freeosk
• Obsess

Methodology

Appendix: Company Profiles

Appendix: About the Coresight Research BEST Framework

Appendix: About the Coresight Research RESET Framework

42-page PDF report

Bath & Body Works, Coty, The Estée Lauder Companies, Kohl’s Corporation, L’Oréal, LVMH, Sally Beauty Supply, Sephora, Target, Ulta Beauty

1. US Beauty Products Market Size (Left Axis; USD Bil.) and YoY % Change (Right Axis)
2. US Beauty Market: Category Shares of Total Market Sales (%)
3. US Beauty Market: Sales Breakdown by Category (USD Bil.)
4. US Beauty Market: Total Online Sales (Left Axis; USD Bil.) and YoY % Growth (Right Axis)
5. Total US Beauty Market: Online Sales as a % of Total Sales
6. Consumer Price Index: Cosmetics vs. All Items (YoY % Change)
7. US Major Beauty Specialty Retailers: Revenues (USD Bil.)
8. US Major Beauty Specialty Retailers: Operating Margins (%)
9. US Major Beauty Specialty Retailers: Selected Metrics
10. Major Beauty Brand Owners: Global Revenues (Ranked by 2022 Revenues; USD Bil.)
11. Major Beauty Brand Owners: Selected Metrics
12. US Major Beauty Sector Retailers’ Store Numbers (Ranked by 2022 Store Count)
13. US Major Beauty Sector Retailers’ Store Traffic: YoY % Change
14. The BEST Framework
15. BEST Framework and Benchmarking
16. US Beauty Shoppers: Which Retailers They Have Purchased Beauty Products from in the Past Three Months (% of Respondents)
17. US Beauty Shoppers: Which Retailers They Have Purchased Beauty Products from in the Past Three Months, by Gender (% of Respondents)
18. US Beauty Shoppers. What Beauty Categories They Purchased in the Last Three Months (% of Respondents)
19. US Beauty Shoppers. What Beauty Products They Purchased in the Last Three Months (% of Respondents)
20. Timeline in the Beauty Livestreaming E-Commerce Space: Launch of Third-Party Platforms and Entry of Selected Major Beauty Brands and Retailers
21. US Unemployment Rate (Left Axis, %) and US Average Hourly Wages (Right Axis, %)
22. US Annualized Real Disposable Income Per Capita (USD)
23. Personal Saving Rate (%)
24. US Real and Nominal Consumer Spending Growth (YoY % Change)
25. US Regular All Formulations Gas Price (USD per Gallon)*