Decoding the GLP-1 Trend: How Is the Ozempic Economy Impacting CPG Retail?

Published – July 2024

GLP-1 medications—which include Mounjaro, Ozempic and Wegovy, among others—are currently reshaping the weight-loss landscape, driven by strong clinical trial results and a wave of endorsements from celebrities and influencers.

We offer insights into GLP-1 drug users’ food consumption patterns, partly informed by proprietary data from a Coresight Research survey of US consumers conducted on May 29, 2024. We also explore the impact of the Ozempic economy on CPG (consumer packaged goods) companies by examining their recent fiscal results and commentaries from earnings calls.

Data in this research report include:

• Proprietary survey data on the reasons GLP-1 medication users are taking these drugs and the lifestyle changes the drugs have inspired
• Changes in food consumption among anti-obesity drug users
• Year-over-year sales growth data for selected US food and beverage categories

Introduction

Market Scale and Opportunity

Decoding the GLP-1 Trend-Challenges and Opportunities for Food and Beverage Companies: Coresight Research Analysis

1. Most GLP-1 Drug Users Are Focused on Weight Loss
2. GLP-1 Medications Promote Healthy Lifestyle Trends
3. GLP-1 Drugs Lead to Food Basket Changes
4. Company Reponses to the Ozempic Economy
5. GLP-1 Drugs Will Boost the Health and Wellness Trend

What We Think

• The Coresight Research View on the CPG Sector
• Implications from This Report

Notes and Methodology

8-page PDF report

Abbott, Anheuser-Busch, The Coca-Cola Company, Conagra Brands, Constellation Brands, Danone, General Mills, Heineken, Mars, Nestlé, PepsiCo, The Hershey Company, Unilever

1. GLP-1 Drug Users: Reasons They are Taking GLP-1 Drugs (% of Respondents)
2. GLP-1 Drug Users: Lifestyle Changes Adopted Since Taking GLP-1 Drugs (% of Respondents)
3. Anti-Obesity Drugs Users: Consumption Changes Since Starting Medication, by Food Type (% of Respondents)
4. US Food and Beverage: Selected Categories Unit Sales Growth (YoY % Change)
5. US Food and Beverage: Selected Categories Unit Sales (YoY % Change)