Insight Report 2 minutes PremiumAMAZON DEVICES ARE BACK AT TARGET Coresight Research August 4, 2016 Executive Summary Target (TGT) has resumed selling Amazon (AMZN) electronic devices such as Fire tablets, Fire TV video devices and Kindle e-readers on target.com. The products are scheduled to return to shelves in October 2016. Target stopped selling these products in 2012, citing a “conflict of interest,” which likely indicated its plans to enter the content delivery business. Restocking Amazon electronic products could help mitigate softness in Target’s hardline sales. It also gives Amazon an additional 1,800 locations where customers can view its products in order to compete with Apple’s physical stores. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Department Stores in Focus; Plus, Consumer Sentiment Latest: US Consumer Survey InsightsOnline Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey InsightsRetail Shrink and ORC: Cargo Theft Hits Record Levels in the US, Retail Crime Costs Soar in the UKUS Retail—Real Estate Insights: Embracing Small Store Formats, Immersive Experiences and Emerging Technologies
