Insight Report 2 minutes PremiumAMAZON DEVICES ARE BACK AT TARGET Coresight Research August 4, 2016 Executive Summary Target (TGT) has resumed selling Amazon (AMZN) electronic devices such as Fire tablets, Fire TV video devices and Kindle e-readers on target.com. The products are scheduled to return to shelves in October 2016. Target stopped selling these products in 2012, citing a “conflict of interest,” which likely indicated its plans to enter the content delivery business. Restocking Amazon electronic products could help mitigate softness in Target’s hardline sales. It also gives Amazon an additional 1,800 locations where customers can view its products in order to compete with Apple’s physical stores. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical StoresUS Online Grocery Survey 2023: Insights into Shopper Behaviors, Quick Commerce and Meal KitsEarnings Insights 3Q23, Week 2: Crocs, CVS and Colgate-Palmolive Report Strong Results; Carter’s, Clorox, Estée Lauder and VF Corporation See Sales DeclineEarnings Insights 1Q23, Week 3: Coty, Tapestry and Under Armour Post Strong Sales Growth; Qurate Sales Decline