Insight Report 2 minutes Premium


Executive Summary

  • Target (TGT) has resumed selling Amazon (AMZN) electronic devices such as Fire tablets, Fire TV video devices and Kindle e-readers on The products are scheduled to return to shelves in October 2016.
  • Target stopped selling these products in 2012, citing a “conflict of interest,” which likely indicated its plans to enter the content delivery business.
  • Restocking Amazon electronic products could help mitigate softness in Target’s hardline sales. It also gives Amazon an additional 1,800 locations where customers can view its products in order to compete with Apple’s physical stores.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.