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Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to China

Continuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands.

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Mapping Alibaba’s New Retail Ecosystem

Alibaba Group, an e-commerce giant in China, is evolving beyond online shopping into a leading provider of data and technology services across multiple verticals. In addition to achieving growth, the company is looking to empower retailers and consumers through its “New Retail” strategy.

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