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Maximizing Growth Potential in DTC: Four Tech-Driven Strategies for Direct-to-Consumer Businesses To Scale and Succeed

Selling directly offers multiple advantages, but how can brands succeed in the DTC (direct-to-consumer) channel? We discuss the challenges they must overcome and present four technology-driven strategies for brands to scale their DTC businesses effectively, spanning marketing, the consumer journey, supply chain management and immersive customer experiences.

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Five Things To Know About Generative AI in China

China is racing against the US to become a prominent global leader in AI (artificial intelligence). We present five things brands and retailers should know about the China’s generative AI market, covering the latest technology developments, details of major chatbots and the business benefits and risks of generative AI.

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The Metaverse Is Not Dead: Defying the Rumors of Its Demise

With attention recently shifting to generative AI (artificial intelligence), are we seeing the demise of the metaverse? We explore recent metaverse-related developments—both positive and unfavorable—that paint a picture of the current state and long-term potential of the metaverse. We lay out what brands, retailers and solution providers need to know to drive success in the virtual world.

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