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2016 Holiday Recap (Planalytics)

US 2016 Holiday Wrap-up :-
Holiday Wrap-Up: Season Was a
Success, Driven by a Last-Minute Surge of
Shoppers
2. Consumers Were Willing to Wait for
the Best Deals, Which Resulted in a LastMinute Rush in Sales
3. Favorable Holiday Calendar; Day
Before Christmas Was a Saturday……..

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Primark Overview

• Ultralow price points support Primark’s decision not to sell online, as the costs
of fulfillment would erode margins
• The impulse buys that are made as shoppers browse the assortments would be
lost online
– There is no digital equivalent of piling baskets to overflowing as shoppers
walk the aisles
• A short-lived experiment to sell Primark products through ASOS was
abandoned in 2013

No sign of movement toward a multichannel proposition ever since

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