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Primark Overview

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Executive Summary

The Primark Product Offer

Primark is focused on semi-disposable fashion at ultralow prices. Its product offer spans:

  • Fashion, casual wear, and basics
  • Formalwear (suits, shirts, ties)
  • Shoes
  • Accessories(handbags are prominent)
  • Housewares(soft furnishings & decorative items)
  • Beauty and costume jewellery
  • Luggage

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